Lotte to launch snack inspired by Kazuya Kojima’s roast beef bowl

Lotte has announced the release of a new snack product inspired by the popular roast beef bowl sold at ZOZO Marine Stadium. Developed in collaboration with the supermarket chain Belc, the product is named ‘Kojima’s Roast Beef Bowl Flavored Snack.’

The snack is based on the collaboration menu featuring pitcher Kazuya Kojima, which has been the top-selling item among over 200 player-themed menus at the stadium, surpassing 10,000 sales for four consecutive years. The collaboration was facilitated by the shared connection to Saitama Prefecture between Kojima and the Belc supermarket chain.

Sales will begin on August 21 at six locations within ZOZO Marine Stadium during the game against the Nippon Ham Fighters. Versions sold at the stadium will include an acrylic keychain as a bonus. The snack will also be available at Belc supermarket stores starting August 27, though the stadium version and the retail version will have different pricing and benefits.