Lotte Wellfood opens Xylitol School pop-up in Seongsu-dong

Lotte Wellfood has opened a themed experiential pop-up store called ‘Xylitol School’ in Seongsu-dong, Seoul. Running until the 28th, the event uses a school concept to promote healthy dental care habits through the consumption of Xylitol gum.

Visitors can participate in various programs, including a litmus pH test to observe how chewing Xylitol gum helps regulate oral acidity and inhibit cavity-causing bacteria. The pop-up features several interactive zones, such as history, science, and physical education rooms, where guests can complete missions to earn stamps. Those who complete all tasks receive a report card and an opportunity to participate in a DIY Xylitol container decorating activity.

Through this initiative, Lotte Wellfood aims to expand its engagement with younger consumers, specifically the ‘Z+alpha’ generation, by positioning Xylitol as an essential daily habit for oral health rather than just a confectionery item.