Lotte Wellfood wins Effie Award bronze for Seolreim marketing campaign

Lotte Wellfood has announced that its experiential marketing campaign, ‘2025 Seolreim Run’, won a bronze award at the ‘2026 Effie Awards Korea’. The campaign, centered on the ice cream brand Seolreim, was recognized in the ‘Brand Content & Entertainment’ category within the Brand Content, Entertainment & Experience Marketing division.

The ‘Seolreim Run’ concept, described as a ‘running race where you get heated while running’, aims to connect the product’s core attribute of coolness with the physical sensation of running. Following the success of the first season, Lotte Wellfood is expanding the event for ‘Season 2’, scheduled for September 5 at Misa Gyeongjeong Park in Hanam, Gyeonggi Province.

The upcoming event will feature 3,000 participants in a formal 10km timed race. Brand model Kian84 is also set to participate in the run. This marks the second consecutive year Lotte Wellfood has received an Effie Award, following a bronze win for its ‘Happy Mon Cher’ campaign last year.