Lotteria launches character rivalry promotion

Lotteria, operated by Lotte GRS, has launched a promotional campaign titled ‘Lotteria Signboard Battle’ running until next month on the 16th. The campaign features a rivalry between two brand characters: ‘Hamriang,’ a burger character representing 80% of the company’s sales, and ‘Tterian,’ a dessert character aiming to challenge the dominance of side menus.

The promotion includes social media content featuring voice actors Kang Su-jin and Kim Seung-jun. Customers can participate via the Lotte Eatz app by placing orders of 3,000 KRW or more to collect stamps and enter prize draws. Prizes include gold bars for the burger team and various gift vouchers for the dessert team. Physical installations representing the characters will be available at the Seoul National University Station and Sungshin Women's University branches until October 30.