LOTTO becomes title sponsor of Polish handball Superliga

LOTTO has become the title sponsor for both the men’s and women’s Polish Superliga handball leagues. The partnership, established by Totalizator Sportowy, is intended to drive the commercial development of the sport and increase its reach.

The agreement is set to remain in effect at least until the end of the 2028/2029 season. Under the terms of the contract, the LOTTO brand will be integrated into the league names and will be prominently displayed on club jerseys, court floors, LED boards, and static advertising during top-tier matches. Additionally, the brand will be featured in television and internet broadcasts, as well as across digital platforms including mobile apps and social media.

Beata Stelmach, President of Totalizator Sportowy, stated that the collaboration represents a long-term stage of development for Polish handball, aiming to strengthen the position and value of the entire discipline.