Lotus Bakeries pushes Biscoff coffee pairing to grow Brazil market

Belgian snack producer Lotus Bakeries is accelerating its expansion in Brazil by linking its Biscoff biscuits with coffee consumption. The company showcased the pairing at the São Paulo Coffee Festival and aims to embed the cookie in cafés, restaurants and other food‑service venues. Sales volume in Brazil has doubled since 2023, delivering two‑digit growth over the past four years, and the firm seeks to become the world’s third‑largest biscuit brand. Partnerships with local chains such as Burger King, Ofner, Cabana Burger and Bakebun are part of the strategy. Globally, Lotus recorded €670 million in Biscoff sales in 2025, a 13 % organic increase from the previous year.