LOUD congress 2.0 to address Gen Z influence on business in Warsaw

The second edition of LOUD congress is scheduled for November 6 at the Hotel Bellotto in Warsaw. Organized by Mistify agency in collaboration with Bonnier Business Polska and the Brokies group, the event focuses on the creator economy, streaming, fashion, music, and evolving business models driven by Generation Z.

The congress aims to explore how Gen Z is reshaping the economy, as internet creators transition from brand ambassadors to entrepreneurs building their own companies and products. The event will host approximately 200 invited guests, including business representatives, investors, and prominent digital creators.

The program will conclude with the Pokolenie LOUD awards gala, recognizing significant figures, brands, and projects associated with the younger generation. This follows a successful debut in June that featured various digital personalities.