LOUD Congress 2026 highlights Gen Z influence on business

The second edition of the LOUD Congress, held on November 6, 2026, at the Hotel Bellotto in Warsaw, emphasized the growing influence of Generation Z on the business and marketing sectors. The event brought together internet creators, influencers, and executives from major companies, including Danone, TOUS, Betclic, and XTB, to discuss evolving consumer behaviors.

A central theme of the congress was the necessity for brands to adapt to the expectations of young consumers, who prioritize authenticity and credibility. The event highlighted that Gen Z is no longer just a target for marketing campaigns, but a force that shapes products, companies, and entire business models.

The Pokolenie LOUD 2026 awards were presented to several recipients, including the brand Żabka, as well as creators Michał “Young Multi” Rychlik and Piotr “Izaka” Skowyrski. Due to high demand, organizers have announced that there will be two editions of the LOUD Congress in 2027.