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Louis Vuitton unveils Spring-Summer 2027 Men’s Trunk Edition
Louis Vuitton has unveiled its second Men’s Trunk Edition for the Spring-Summer 2027 season. Designed by Men’s Creative Director Pharrell Williams, the collection focuses on classic menswear essentials, including shirts, trousers, and jackets, with an emphasis on high-quality materials such as cotton-silk poplin and double-face cashmere vicuña.
The campaign, shot on film by Gregory Harris in New York City, stars House Ambassador Callum Turner. The narrative portrays a modern business traveler who prioritizes personal rituals and relaxation amidst professional obligations. The cinematic imagery depicts Turner engaging in activities such as playing chess, reading the newspaper, practicing golf, and spending time with his dog, reflecting a brand vision of relaxed luxury and refined comfort.
Entities
Callum Turner · Gregory Harris · Louis Vuitton · New York City · Pharrell Williams