Love World Nutrition Coffee investigated for misleading advertisements

The Vietnam Food Administration has requested the Ho Chi Minh City Food Safety Department to investigate the dietary supplement ‘Love World Nutrition Coffee’ due to suspected misleading advertisements. Authorities believe the product's online marketing uses language that misleads consumers regarding its actual functions and effects.

The product is declared by D&H RETEK USA Co., Ltd. and manufactured by Mr Chi Technology Co., Ltd. It is currently being sold on the e-commerce platform Shopee and various other online retail sites.

Regulators have asked the local food safety department to compare the advertising content against the product's official self-declaration files to verify violations. If discrepancies are found, authorities will inspect the business and advertising activities of the involved parties and apply legal sanctions. Shopee has also been contacted to coordinate the review and handling of the matter.