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[BUSINESS] · United States · 2 sources

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LoveShackFancy and Fanatics launch collegiate apparel collection

LoveShackFancy and Fanatics have launched a limited-edition collegiate collection featuring 75 pieces of officially licensed apparel and accessories. The collaboration blends traditional school spirit with LoveShackFancy’s signature aesthetic, incorporating floral prints, bows, ruffles, and pastel colors alongside official university logos and colors.

The collection includes items such as varsity jackets, jersey dresses, sweatshirts, graphic tees, skirts, hats, and tote bags. Prices for the collection range from $55 to $295. The lineup is available through both the LoveShackFancy and Fanatics websites.

The inaugural release features eight universities: the University of Alabama, University of Florida, University of Georgia, University of Miami, University of Southern California, University of Tennessee, University of Texas, and the University of Wisconsin-Madison (noted as Wisconsin in some reports).

Entities

Fanatics · LoveShackFancy · University of Florida · University of Texas