Low‑Budget Horror ‘Obsession’ Posts Unusual 30% Box‑Office Rise in Second Weekend

The horror film “Obsession”, directed by Curry Barker and produced for under $1 million, earned $22.4 million from 2,655 North American theaters in its second weekend—a 30% increase over its opening $17.2 million. The movie has now generated $58.5 million in U.S. and Canadian ticket sales and $74 million worldwide, making it one of the most profitable releases of the year.

Analysts attribute the surge to strong word‑of‑mouth, an “A‑” CinemaScore, a 94% Rotten Tomatoes rating and a predominantly young audience (about 75% aged 18‑25). A focused marketing push—including a commercial for the film’s magical device and cryptic billboards in major cities—kept attendance high even on weekdays, defying the typical steep decline for horror titles after opening weekend.