Loyalty Juggernaut achieves ISO/IEC 42001 certification for AI management

Loyalty Juggernaut has achieved ISO/IEC 42001:2023 certification for its Artificial Intelligence Management System. The certification, provided by the British Standards Institution, governs the development, deployment, and oversight of AI capabilities within the company’s GRAVTY platform.

The certified scope includes AI systems utilizing large language models, supervised learning, and unsupervised learning to manage functions such as fraud management, hyper-personalized engagement, and autonomous decision-making. The ISO/IEC 42001 standard is designed to provide a framework for managing AI-related risks while ensuring transparency, accountability, and security.

Under this management system, the GRAVTY platform utilizes six Agentic Systems: Program Intelligence, Personalization, Growth and Retention, Commerce and Experience, Trust and Risk, and Productivity and Workflow. These systems are intended to help loyalty programs analyze data, orchestrate individualized offers, detect anomalies, and automate complex operational workflows.