Loyalty & Reward Co opens Dubai office to serve Middle East market

Loyalty & Reward Co has opened a new office in Dubai to expand its consultancy services across the Middle East and North Africa (MENA) region. To lead this expansion, the company has appointed Krishna Mohan as Loyalty Director (MENA), focusing on markets including the UAE and Saudi Arabia.

The Middle East loyalty market is projected to grow from US$3.4 billion in 2026 to US$5.6 billion by 2030, a compound annual growth rate of 12.8 per cent. Within this period, the Saudi Arabian market is expected to reach US$1.27 billion, while the UAE market is forecast to reach US$592.4 million.

Key regional trends driving this growth include the integration of loyalty programs into digital wallets and payment apps, the use of AI for personalized customer experiences, and the evolution of rewards to cover everyday consumer journeys such as fuel, groceries, and mobility.