L&T Finance launches gold loan campaign with Jasprit Bumrah

L&T Finance Ltd. (LTF) has launched a new marketing campaign for its gold loan services featuring brand ambassador Jasprit Bumrah. The campaign uses the tagline ‘Koi Bhi Sapna Hold Mat Karo, L&T Finance Gold Loan Karo’ and consists of a three-part television commercial series designed to encourage individuals, micro-entrepreneurs, and households to utilize gold assets for financial growth.

The commercials depict various scenarios, including a farmer expanding livestock, a homemaker purchasing consumer durables, and a retail shop owner restocking inventory. The campaign is set to air on Sony TV Broadcast Network during the upcoming India vs Sri Lanka test series starting August 15, 2026.

Raju Dodti, Chief Operating Officer and Whole-time Director at LTF, stated that gold finance is a key driver of the company’s growth agenda as it transitions into a tech-first, AI-native retail financial institution under its Lakshya 2031 strategy.