Lubrano family builds unique nautical showroom in Argentina

The Lubrano family has transformed a small commercial venture in General Roca into a unique nautical showroom in Argentina. The business journey began after Sergio Lubrano experienced poor service while attempting to purchase a boat motor, prompting his father, Juan Carlos Lubrano, to decide to open a nautical business focused on high-quality customer service.

Originally arriving in General Roca in the late 1970s to work in furniture and camping supplies, the family expanded their operations over 21 years. Today, the enterprise is characterized by its extensive on-site stock and the collaborative efforts of family members, including Sergio and his brother Carlos.