Lucas Salomón appointed Managing Director of PubW

PubW, an agency established by Publicis Groupe exclusively for Walmart de México (Walmex), has announced the appointment of Lucas Salomón as Managing Director. Salomón will oversee the agency's strategy, operations, talent, and growth.

In this role, Salomón reports to Jezer Alarcón, Chief Operating Officer of Publicis Groupe Mexico. His primary objective is to support Walmex's omnichannel transformation during a period of significant change in the Mexican retail sector. Salomón brings over a decade of experience in media business and digital transformation, having worked in Mexico, Argentina, and Peru.