Luciano Huck maintains Globo contract amid sponsorship and controversy

Luciano Huck remains a central figure at Globo as the network navigates recent controversies and programming shifts. Magalu has confirmed it will continue sponsoring ‘Domingão com Huck’ through 2027, a move interpreted by the broadcaster as a sign of the presenter's continued appeal to the advertising market. The sponsorship quota for 2027 is valued at approximately R$ 98.6 million, with other major brands like Ypê, Porto Seguro, and iFood also considering renewals.

Huck has addressed internal discussions regarding messages seized by the Federal Police involving Daniel Vorcaro. While the messages reportedly touched on commercial matters such as shared aircraft and private jet loans, Huck has denied being a business partner of Vorcaro. He clarified that his contacts were related to commercial interests, such as the Will Bank sponsorship.

Additionally, the presenter has faced scrutiny over the ‘TemMeuVoto’ platform, which faced accusations of political bias and was subsequently taken offline. Despite these challenges and speculation regarding Márcio Garcia’s arrival at the network, Huck’s current contract with Globo is set to run until the end of 2028.