Ludovico Aldasio discusses career shift from social media to music communication

Ludovico Aldasio, originally from the province of Varese, has detailed his professional evolution during an appearance on Radio Materia’s program ‘Chi l’avrebbe mai detto’. His career has transitioned from creating viral comedic content on social media to engaging in social advocacy and international music communication.

Aldasio described experiencing a sense of alienation and distance from reality due to the constant exposure and metrics associated with social media success. This led him to pivot his focus toward social impact projects, specifically conducting school workshops to address bullying and discuss the risks of public exposure and digital group dynamics.

His recent professional activities include working in international music communication and collaborating with artist Gloria Gaynor in the United States.