Luigi Benelli di Maro joins Federpubblicità national presidency

Luigi Benelli di Maro has been appointed to the national presidency of Federpubblicità, the Confesercenti organization representing advertising, marketing, and corporate communication professionals. The appointment was announced during an elective assembly held in Rome on September 21, where Claudio Varetto was also unanimously reconfirmed as the national president.

Benelli di Maro’s professional background spans technical printing, graphics, and signage systems, moving into communication consultancy with the Id Maker brand. He is currently working with partner Francesco Santioli to launch Niope, an agency focused on integrated marketing and corporate positioning. Benelli di Maro expressed his intention to strengthen the entrepreneurial fabric for professionals in the sector, including photographers, videomakers, and graphic designers, with a specific focus on supporting local economies in areas such as Monte Amiata.