Luis Guillermo Quintero appointed General Manager of Juan Valdez

Procafecol's Board of Directors has appointed Luis Guillermo Quintero Martínez as the new General Manager of Juan Valdez. Quintero Martínez will oversee the operation and administration of Juan Valdez stores, as well as the marketing of packaged coffee through national and international channels.

Quintero Martínez brings over three decades of leadership experience from various national and multinational companies. Most recently, since 2018, he served as General Manager of Colombiana de Escenarios S.A.S., the operator of Bogotá's Movistar Arena, where he managed commercial alliances and brand positioning. His previous professional background includes executive roles at Sony Colombia, Payless ShoeSource, Mabe Colombia, Whirlpool Colombia, and VTU de Colombia.

In his new role, Quintero Martínez is tasked with strengthening Juan Valdez's international recognition, consolidating its value proposition, and supporting the company's sustainable growth.