Luke Bryan releases new ballad ahead of upcoming album Signs

Country music artist Luke Bryan has released “Made It A Memory,” a ballad serving as the fourth preview track for his upcoming ninth studio album, “Signs,” scheduled for release on September 18. The new track, co-written by Matt Alderman, Jamie Paulin, and Shane Profitt, follows previous releases including “Word On The Street,” “Country And She Knows It,” and “Fish Hunt Golf Drink.”

Bryan’s upcoming album also features a duet with Luke Combs titled “Finders Keepers.” While no official performance date for the collaboration has been announced, Bryan has indicated that he and Combs intend to find the “right moment” to perform the song together on stage. Speculation suggests the CMA Awards in November could serve as a potential venue for the duo's live debut of the track.