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[POLITICS] · Brazil · 22 sources

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Lula da Silva restructures campaign for Brazilian presidential runoff

Following a first-round finish behind Flávio Bolsonaro, President Luiz Inácio Lula da Silva has restructured his campaign strategy for the October 25 runoff. The campaign is shifting toward increased digital engagement, with Lula adopting a more direct social media presence, including 'selfie' style videos, to reach younger voters and combat low engagement levels.

Lula has reorganized his coordination team, appointing Senator Camilo Santana to political articulation, Senator Rui Costa to the agenda, and Governor Rafael Fonteles to communication. The campaign intends to prioritize key states including Minas Gerais, São Paulo, and Rio de Janeiro, while also seeking to participate in multiple televised debates.

During recent rallies in Brasília, Lula emphasized themes of national sovereignty and social protections, such as ending the 6x1 work schedule. He also criticized his opponents, linking them to financial controversies involving Banco Master. Meanwhile, the campaign's legal team has announced plans to sue Veja magazine and banker Daniel Vorcaro over reports regarding campaign financing.

Entities

Brasil · Brazil · Cadu Xavier · Camilo Santana · Ceilândia · Flávio Bolsonaro · Leandro Grass · Luiz Inácio Lula da Silva · Natal · Partido dos Trabalhadores · Workers' Party

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