Lula shifts campaign focus to digital media and avoids debates

President Luiz Inácio Lula da Silva is shifting his communication strategy toward digital platforms, such as podcasts and videocasts, while avoiding traditional media interviews and first-round presidential debates. This approach provides a more informal environment that allows for less scrutiny on sensitive political topics.

Recent digital appearances on channels including Inteligência Ltda., Meteoro Brasil, and Os Três Elementos have largely avoided discussions regarding investigations into his son, Fábio Luís, or controversies involving former chief of staff Marco Aurélio Santana Ribeiro. The president's engagement with national media outlets covering the Palácio do Planalto has also decreased significantly since July 2025.

Lula is scheduled to launch his campaign in São Bernardo do Campo on Sunday the 16th, with the first round of elections moved to the 23rd.