Premier League 2026/27 season begins with sponsorship and broadcast changes

The 2026/27 Premier League season begins with significant commercial and broadcasting shifts. A major regulatory change takes effect this season, banning betting companies from sponsoring the front of match shirts. This move is expected to impact clubs significantly, as many previously relied on these high-value master sponsorships.

In Brazil, broadcasting rights for the league have evolved. Disney+ will host all 380 matches, while ESPN will provide selected coverage via cable and YouTube. Additionally, CazéTV has secured a sub-license to broadcast one match per round for free on digital platforms.

On the pitch, attention is focused on Brazilian talent within the league, including Estêvão at Chelsea and Igor Thiago at Brentford. The season kicks off with defending champions Arsenal facing newly promoted Coventry City at the Emirates Stadium.