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[CULTURE] · Japan, South Korea · 2 sources

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LUNA to host makeup pop-up event at RAYARD MIYASHITA PARK

South Korean makeup brand LUNA, operated by Aekyung Industrial Co., Ltd., will hold a two-day pop-up event titled ‘LUNA MAKEUP BAR POP-UP EVENT’ at RAYARD MIYASHITA PARK in Shibuya, Tokyo. The event is scheduled for November 6 and 7, 2026.

The pop-up will feature the debut of the brand’s new ‘Cloud Layer Series,’ which includes liquid cheek products and tints inspired by concealer technology. Attendees can participate in personalized touch-up sessions with beauty advisors to find suitable shades and products, such as the brand’s popular Long Lasting Tip Concealer EX.

Event activities include a slot machine game for mini-sized products, social media photo zones, and a color voting event. Visitors may also receive various gifts, including samples and branded bags, depending on participation in brand social media follows or specific event steps.

Entities

Aekyung Industrial Co., Ltd. · Luna · RAYARD MIYASHITA PARK · Shibuya