Luxury football World Cup bags spark social media craze

luxury handbags World Cup football partners status symbols Lionel Messi

During the FIFA World Cup, wives and partners of football stars showcased ultra‑luxury handbags, some priced above R$200,000 (US$15,000‑100,000). Brands such as Hermès, Chanel, Louis Vuitton and Goyard were featured on airport arrivals and hotel entrances, turning the events into fashion runways.

A Brazilian survey by MeuPatrocínio found that, besides handbags, international travel, high‑end property and imported cars are the top status symbols women look for in a partner. Lionel Messi attracted particular attention with a bespoke Hermès Cargo HAC Birkin 40. The trend is being discussed as a new way for elite football figures to signal wealth and exclusivity.

The phenomenon has generated a wave of social‑media posts, highlighting the intersection of sport, celebrity culture and high‑end fashion.

Sources

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