Luxury brands expand presence in Japan with new boutique openings

Luxury fashion house Schiaparelli has opened its first boutique in Japan at the Hankyu Umeda Main Store in Osaka. Designed in collaboration with creative director Daniel Roseberry and Swedish architecture firm HALLEROED, the space aims to replicate the spirit of the brand’s Paris flagship. The boutique features a surrealist interior design using satin-finished stainless steel, mirrors, and lacquered wood to create a series of themed rooms, including a dedicated jewelry space designed to resemble a jewel box.

In Okayama, Patek Philippe has opened its first boutique in the Chugoku and Shikoku regions through Tomiya Corporation. This marks the fifth Patek Philippe boutique in Japan, following locations in Ginza, Omotesando, Kobe, and Osaka. The opening of the Patek Philippe Boutique Okayama by Tomiya in the Omotecho shopping district highlights a long-term partnership between the Swiss watchmaker and the local retailer, which has handled the brand for approximately 40 years.