Luxury hospitality developments expand in Gramado and Balneário Camboriú

Major luxury hospitality developments are underway in Brazil. Club Med is expanding into South America with its first 100% Exclusive Collection resort in Gramado, integrated into the Sirena Gramado complex. Scheduled to open in November 2027, the project has reached 20% construction completion. The brand is implementing a marketing strategy focused on public relations, social media, and media campaigns to target regional and national markets.

In Balneário Camboriú, the Swiss Club is investing over R$ 800 million into a luxury complex designed to offer year-round snow, beach, and sports experiences. The project is undergoing a rebranding to present a unified concept of integrated lifestyle experiences, including a resort with more than 200 rooms and exclusive club facilities.