Luxury real estate trends shift toward personalized collections

The luxury real estate market is experiencing a shift toward highly personalized, curated living experiences. According to the Knight Frank Global Branded Residence Survey 2025, which analyzed over 1,000 projects across 83 countries, developers are increasingly focusing on deep curation to meet the specific lifestyle values of the growing upper class.

This trend marks a transition from viewing properties as mere portfolios of units to treating them as unique collections. In this model, each residence is designed with distinct scales, spatial structures, and levels of privacy to reflect the individual identity and long-term goals of the owner. The D’. Diamant Bleu project exemplifies this approach by categorizing its product systems based on varying levels of ownership needs and lifestyle requirements rather than simply offering different floor areas.