Luxury watch industry focuses on iconic revivals and major global events

The luxury watch industry is seeing a trend toward reviving iconic silhouettes, highlighted by Cartier’s announcement at the Watches & Wonders salon in Geneva. Cartier is set to relaunch the Roadster in 2026, a model that has been absent from its catalogs since 2012 but has maintained high desirability on the secondary market. The new version will retain its signature tonneau-shaped case and speedometer-inspired dial while offering a more refined, contemporary design.

Other notable industry developments include Bvlgari introducing a 37mm version of the Octo Finissimo for 2026. Meanwhile, the WatchTime New York event is preparing for its eleventh edition at Gotham Hall in Manhattan from October 16 to 18, 2026. The event continues to serve as a major North American hub for collectors and manufacturers to engage directly, with over forty watchmaking houses expected to participate.