Luxury watch market trends for 2026

The luxury watch market in 2026 shows distinct trends across different segments and genders. In the men's GMT watch category, options under 1,000 euros have become increasingly competitive due to the rise of microbrands and reliable Japanese movements. Notable models in this budget range include selections from San Martin, Seiko, Nodus, Traska, Lorier, and Baltic.

In the women's luxury segment, budgets under 5,000 euros offer significant access to prestigious houses such as Cartier, Chanel, Hermès, Bulgari, and Grand Seiko. This is contrasted with the men's market, where similar price points often fall short of major brands like Rolex. However, recent price increases by Richemont Group brands, including Cartier, have pushed some historically accessible models above the 5,000 euro threshold.