Luxury watches gain visibility through Grand Slams and technical complications

High horology is experiencing significant exposure through major sporting events like the Grand Slams. Tennis tournaments have become exceptional showcases for luxury brands, as cameras frequently capture the timepieces worn by athletes and celebrities in the stands. For instance, Carlos Alcaraz has become closely associated with the Rolex Cosmograph Daytona featuring a turquoise blue dial, an 18-karat yellow gold model with a black Cerachrom bezel and Oysterflex bracelet.

Beyond celebrity influence, technical complications such as day/night indications remain highly valued by collectors. These features, which use 24-hour discs or celestial representations to distinguish between day and night, showcase the intersection of engineering and art. Notable examples include the IWC Portugieser Hand-Wound Tourbillon Day & Night, which utilizes a rotating sphere to evoke the moon's shadow, and the Jaeger-LeCoultre Duometre Chronograph Moon, which integrates moon phases and day/night visualizations within a rose gold case.