Lyko partners with Wolt for rapid store-based deliveries

Beauty retailer Lyko has partnered with delivery platform Wolt to utilize its physical stores as micro-fulfillment centers for rapid deliveries. Rather than viewing the partnership as a threat to its own e-commerce platform, Lyko views Wolt users as a new customer segment with urgent needs.

Implementing this strategy required significant internal IT development, specifically regarding real-time inventory synchronization. To prevent delivery failures caused by in-store customers purchasing the last available items, the system must ensure stock levels are accurate to the second. Following successful pilot tests involving over 1,000 orders during the summer, the company is evaluating the process for potential scaling.