M3M India launches Black Circle luxury platform

Real estate developer M3M India has introduced M3M Black Circle, an invitation-only privilege platform designed to provide homeowners with exclusive access to global luxury brands and curated experiences. The initiative aims to extend the branded homeownership experience by connecting residents with the designers and visionaries behind luxury icons.

The launch coincides with the company’s strategic plan to expand its branded residential portfolio from approximately 6.9 million square feet to 10 million square feet by the end of 2026. This expansion is intended to target an additional revenue of Rs 13,400 crore.

The platform made its debut in Paris, hosting owners of Jacob & Co. and ELIE SAAB residences for activities including private cruises and interactions with Jacob Arabo and Elie Saab Jr. M3M India’s current branded portfolio, developed alongside Smartworld, includes three Trump developments, two ELIE SAAB developments, and one Jacob & Co. development.