Alpine expands Milano Atelier during F1 Grand Prix week

Alpine has announced the expansion of its Atelier Milano spaces in conjunction with the Formula 1 Italian Grand Prix weekend. The event, which included an exclusive meeting titled ‘Born to Race, Built to Dream’, featured appearances by Flavio Briatore and drivers Pierre Gasly and Franco Colapinto.

The expansion aims to transform the Atelier into a more immersive hub for motorsport enthusiasts and fans of Alpine’s electric vehicle range. Key features of the upgraded facility include a new dining area being developed in partnership with Cantun Bakery & Bistrot, expected to be completed by the end of the year.

During the race week, the Atelier will host various activities, including test drives for the A290 and A390 models, professional driving simulators, and live viewing sessions for the Monza qualifying sessions and Grand Prix.