Mabe marks 80th anniversary with brand renewal and new logistics hub

Mabe, a leading home appliance company, has announced a comprehensive brand renovation to mark its 80th anniversary. Founded in 1946, the company is transitioning its identity to align with modern technological capabilities, sophisticated design, and its 'Mabe Sustentable' corporate strategy, which focuses on integrated sustainability.

As part of its regional expansion and operational strengthening in Central America, Mabe has inaugurated a new logistics hub in Guatemala City. This facility will support operations in Guatemala, El Salvador, and Honduras, allowing the company to more efficiently adapt its product offerings to the specific needs of these markets.