M·A·C Cosmetics expands mini product line in Colombia

M·A·C Cosmetics in Colombia has launched a range of mini‑sized versions of its iconic makeup products. The line, promoted under the slogan “Precio mini, gigante como M·A·C”, targets Generation Z and consumers seeking practical, portable cosmetics without compromising quality. Helen Rojas, Trainer Coordinator of Cosmetics Colombia, said, “Hoy vemos consumidores que buscan practicidad sin sacrificar calidad.” The mini formats retain the same formulas, pigmentation and performance as full‑size items, offering an affordable way to try new shades and build a basic makeup kit. Industry experts also recommend beginners use these mini products to assemble essential kits, citing their lower price and identical quality as advantages for daily use and travel.