Macao and Hong Kong Shopping Festivals Drive SME Growth

The seventh Sands Shopping Carnival was held from July 23‑26 at The Venetian® Macao’s Cotai Expo, drawing nearly 160,000 visits—a record for the event. Organized by Sands China Ltd., the four‑day fair featured over 580 booths across eight themed zones and provided 4,000 complimentary stalls for local small and medium‑sized enterprises, supporting Macau’s “Tourism+” diversification policy.

The Hong Kong Shopping Festival, organized by the Trade Development Council, announced its third edition will expand into the ASEAN market for the first time. The mainland China edition runs from August 1‑20, while the ASEAN edition will take place in Singapore and Malaysia from September 21‑27. Financial Secretary Paul Chan Mo‑po highlighted the festival’s role in helping Hong Kong SMEs adopt e‑commerce and reach cross‑border consumers.