Macedonian business initiatives focus on brand growth and European markets

The global organization Superbrands has reactivated its license for the Macedonian market, announcing a new selection cycle for 2026/2027. This initiative aims to identify brands that maintain market trust and quality amidst digital transformation, utilizing a combination of consumer feedback and professional business assessments from Superbrands Councils.

Additionally, the Business Arena 2026 conference is scheduled for October 14 at the DoubleTree by Hilton Skopje. The event will focus on how Macedonian companies can build stronger identities and prepare for competition in European markets. Key topics include brand identity, leadership, corporate culture, and the implications of EU expansion for trade and investment. Featured speakers include Goran Popovski of Global Land Vehicles at Dometic and Henrik Isakson from the Confederation of Swedish Enterprise.