MAD Artes Digitales launches immersive Odyssey exhibition in Madrid

MAD Artes Digitales has launched ‘La Odisea, El Viaje Inmersivo’, an immersive experience based on Homer’s epic poem. Located at Matadero Madrid, the ninety-minute exhibition utilizes virtual reality, 360-degree projections, an interactive metaverse, and holographic installations to allow audiences to engage with scenes from ancient Greece.

To support the project, MAD Artes Digitales is partnering with the agency AVANTE to manage the digital strategy for ticket sales. This collaboration follows previous successful partnerships on immersive cultural projects such as ‘The Last Days of Pompeii’, ‘Cleopatra, The Immersive Exhibition’, and ‘The Legend of the Titanic’.