Madam Pang seeks free broadcast for ASEAN Cup final

Madam Pang, President of the Football Association of Thailand, is seeking ways to provide free television coverage for the ASEAN Cup 2026 final between Thailand and Vietnam. This initiative follows concerns regarding broadcasting rights, as fans have previously been required to pay fees to watch matches, which experts suggest has contributed to declining stadium attendance.

One proposed strategy involves Muang Thai Insurance, a major company with close ties to Madam Pang, potentially purchasing all advertising slots on the TrueVisions broadcasting system. This move would allow the final to be aired for free to the general public. Additionally, reports indicate that Madam Pang has engaged in direct negotiations with influential figures at TrueVisions to resolve the broadcasting issue.