made by Fressko sees 71% sales growth on Amazon Australia

Melbourne-based sustainable drinkware brand made by Fressko has reported a sales increase of more than 71% on Amazon Australia over the past quarter. This growth follows a strategic partnership with global ecommerce accelerator Pattern.

To manage the complexities of the marketplace, the companies implemented a buy-sell model where Pattern purchases inventory directly from the brand to manage sales. This collaboration has resulted in the brand's Amazon in-stock rate rising from 63% to 91%. Additionally, the Buy Box win rate increased from 42% to 97% through optimized advertising and content management.