Madeira wine sales decline in volume and value through September

Madeira wine commercialization saw a 14.9% decrease in volume and a 5.3% drop in value during the first nine months of 2026, according to data from the Institute of Wine, Embroidery and Crafts of Madeira (IVBAM).

Total sales reached approximately 1.83 million liters, generating roughly 13.7 million euros in revenue. While the Portuguese market grew, with volume increasing by 7.9% and value by 14.2%, exports to the European Union faced significant declines. Specifically, sales to France dropped by 37.6% in volume, while Germany and Belgium also saw substantial decreases.

In contrast, Italy experienced massive growth, with volume up 105.3% and value up 129.8%. Outside the EU, the United States saw an 8% increase in volume and a 22.4% increase in value. China also showed positive trends, with volume rising 16.2% and value increasing 32.2%.