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Madrid launches 29th edition of Libros a la Calle literary campaign
The Community of Madrid and the Madrid City Council have launched the 29th edition of the ‘Libros a la Calle’ (Books to the Street) initiative. The campaign aims to promote reading among public transport users by installing over 7,200 vinyl decals featuring excerpts from 13 different literary works across metro cars and municipal buses.
The selection includes works by several award-winning authors, such as Gonzalo Celorio, María Victoria Atencia, Eduardo Mendoza, and Miriam Reyes. The campaign also features illustrations by various artists and includes QR codes to provide passengers with additional information about the authors and their books.
This year’s edition pays tribute to the late Peruvian writer Mario Vargas Llosa and commemorates the centenary of José Manuel Caballero Bonald. The initiative is a collaborative effort involving the Madrid Association of Publishers, Metro de Madrid, EMT Madrid, and the Regional Transport Consortium.
Entities
EMT Madrid · Madrid · Madrid Association of Publishers · Mario Vargas Llosa · Metro de Madrid