Maersk utilizes AI to navigate global tariff volatility

Global shipping giant A P Moller-Maersk is utilizing artificial intelligence to combat what it describes as ‘tariff chaos’ caused by unpredictable changes in international trade regulations. To address rising compliance costs and the risk of penalties, Maersk launched the Tariff & Trade Studio in 2025. This AI-powered platform is designed to consolidate customs processes, helping businesses manage multiple local brokers and ensure correct goods classification.

Maersk data indicates that 20 percent of shipment delays stem from inadequate customs preparation, and only about 50 to 55 percent of shipments eligible for free trade agreements actually utilize them.

In response to shifting tariff landscapes, some businesses employ ‘tariff front-loading,’ which involves importing inventory earlier than planned to avoid upcoming duty increases. However, this strategy requires careful calculation, as the savings from avoided tariffs must outweigh additional expenses such as increased storage costs, freight financing, handling fees, and potential pressure on cash flow.