Magallanes tourism promoted to Brazilian tour operators

A delegation of eight Brazilian tour operators recently completed a five-day familiarization trip through the Magallanes and Chilean Antarctica Region to explore local tourism offerings. The initiative, organized by ProChile in collaboration with the Association of Hotels and Tourism Services of Torres del Paine (HYST) and the Austro Chile Tourism Chamber, aimed to strengthen commercial ties and increase visitor numbers from the Brazilian market.

The itinerary included visits to Torres del Paine National Park, Puerto Natales, and Punta Arenas, focusing on nature tourism, local ranches, and regional gastronomy. To facilitate direct commercial connections, a business matchmaking event was held in Punta Arenas, bringing the eight Brazilian operators together with 24 local tourism service providers.

Participating companies included Cativa, Confiança, Incomum, Diversa, Visual, Mondiale, Schultz, and BestBuy Travel. Regional authorities from ProChile and Sernatur emphasized that these recurring strategic efforts are vital for connecting regional infrastructure and services with high-interest international markets.