Magazine Luiza partners with Shopee to expand 1P e-commerce sales

Magazine Luiza has entered into a partnership with Shopee to sell its own inventory, known as 1P e-commerce, on the Shopee marketplace. The operation includes products from both Magazine Luiza and KaBuM!, covering categories such as appliances, electronics, furniture, games, and IT products.

Deliveries will be handled by Magalog, the group’s logistics operator. The agreement is part of a new strategic cycle for Magalu aimed at accelerating 1P sales through partner marketplaces and expanding its audience beyond its own channels. The partnership allows the group to leverage Shopee’s social commerce tools, including Shopee Lives and Shopee Videos, as well as its network of over 10 million creators and affiliates in Brazil.

Shopee is accessed by approximately 90 million Brazilians monthly. Under the agreement, Magalu products will be available in the Official Stores section of the platform, allowing customers to utilize Shopee’s coupons and free shipping benefits.