Maggi launches air‑fryer product line as home‑cooking recipes gain traction

Maggi announced a new line of products designed specifically for preparation in air fryers, targeting Brazilian home cooks. The flagship item is Maggi Crunchy Tempera & Empana, which combines seasoning and breading for proteins and vegetables. The range also includes two bottled seasonings and a semi‑ready pasta offering, meant to simplify quick, flavorful meals. Maggi’s head of marketing, Isadora Escobar, said the launch “responds to a clear need: the air fryer is already part of the Brazilian routine, but dedicated solutions were missing.”

The launch coincides with a broader surge in air‑fryer usage, reflected in popular recipe guides that showcase healthy, low‑fat dishes such as baked potato tortillas, eggplant milanese, and salmon fillets. These guides highlight the appliance’s appeal for fast, nutritious cooking at home.