Magnite launches first agentic AI advertising campaign in EMEA

Magnite, an independent sell-side advertising company, has launched its first agentic campaign in the EMEA region in partnership with the trading desk Amnet France. The collaboration utilized Magnite’s buyer agent and natural language prompts to execute a video campaign for a major automotive manufacturer via ClearLine.

Through Magnite Orchestration, the buyer agent communicated with a seller agent to identify and activate premium connected TV (CTV) supply. The pilot reported an approximate 70 percent reduction in campaign setup time and achieved a video view-through rate (VTR) of 95 percent. The technology allowed the Amnet team to focus on strategy rather than manual configuration of settings, publishers, and deal structures, while also surfacing optimization opportunities not typically identified through manual workflows.